White Ville , founder , and Cleopatra Group Vice President , Tarek Abou El Enein was chosen to be featured in the Economist Magazine Annual Edition “ The World in 2020” to share his vision to Egypt”s industrial climate and investment opportunities highlighting how technology and the “internet of things” mandate is causing a paradigm shift in all sectors and opening new horizons for new opportunities .

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The African Union: Abou Al-Enein’s pioneering experience in industry is a role model for the African private sector

Chairman of the COMESA Business Council: Cleopatra Group is a Pride for Egypt and Africa

The African Union (AU) chose Mr. Mohamed Abou El-Enein, Chairman of Ceramica Cleopatra Group, to win the Best Industrialist Award in the African Continent.

This came at the 10th. African Union Forum for the Private Sector held today in the presence of Dr. Hala Al-Saeed, Minister of Planning and Administrative Reform.

Victor Harrison, Commissioner for Economic Affairs of the African Union, handed over the Award to Abou El-Enein in a big celebration attended by a large number of African business men and women. This is the first time for an Egyptian manufacturer to win this prestigious Award, which is awarded to Cleopatra Group among all companies in 55 African countries.

The Award Statement confirmed that Abou El-Enein’s pioneering experience in industry and desert reconstruction reflects the true spirit of the Award and its noble goals. The Statement pointed out that Abou Al-Enein succeeded in settling a modern industry in Africa rather than relying on imports. He created a new industrial brand name for Egypt and the Continent in the ceramics, porcelain and sanitary ware industry, which surpassed the world’s deep-rooted manufacturers.

The Statement added that Cleopatra’s success is based on the advancement of its technologies, the creativeness of its designs, the excellence of its products and its adherence to its values ​​towards customers, workers, society and the environment.

The African Union pointed out that the experience of Mohamed Abou El-Enein over the past 40 years is a role model for the private sector that we want to see in Africa. It added that Abou El-Enein is one of the pioneers of the reconstruction of the Egyptian desert with factories, farms, tourist destinations and high-tech and real estate projects, which led to job creation, training employment, securing food, technology localization, creating added value from local raw materials and opening up new markets for the Egyptian products.

Victor Harrison, Commissioner of the African Union for Economic Affairs, confirmed his happiness for the presence of international industries in Egypt. He pointed out that the African Union knows the global status reached by Cleopatra Group, adding that Abou El-Enein’s experience in investment and industry is a role model for the African private sector.

He also called on the Egyptian private sector to invest in Africa because Africa will be a big market in the future, praising the economic reforms witnessed in Egypt and the success of President El-Sisi in putting Egypt on the right track to economic growth.

Dr. Amani Asfour, Chairman of the COMESA Business Council, congratulated Egypt and the great industrialist Mohamed Abou El-Enein for winning the Best Industrialist Award in the African continent, pointing out that he gave a proud image to Egypt and Africa and contributed in opening up many markets to Egyptian products.

She added that Ceramica Cleopatra Group’s experience represents a symbol of Africa’s industrialization, achieving high value added from its raw materials and invading the global markets with its industrial products. She pointed out that this award is granted only to companies that invest heavily in research, development and innovation and deepening the industry that relies on African raw materials and managed by the the African people, as well as helping the surrounding communities and creating many jobs, with their products that carry the logo: “Proudly Made in Africa”.

For his part, Mohamed Abou El-Enein expressed his happiness to receive this prestigious Award, which is a precious medal on the chest of every manufacturer in Egypt and Africa.

He added that the success of Cleopatra Group is the result of the effort of 25 thousand employees and the state’s support for every serious investment, as well as the confidence of our great Egyptian people in our products, was the passport of transit to the world markets.

Abou El-Enein explained his experience in the field of industry and reconstruction of the desert, which he started in 1979 by invading the 10th. of Ramadan Desert and establishing the first Cleopatra Group’s factories there, which was the first modern ceramic factory in Egypt and the Middle East.

The group then became the first in the Middle East and the 4th. largest companies in the world. Its products invade all continents of the world, including the Japanese market, the most difficult global markets.

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Join us at Cityscape Egypt from 28-31 March, with our Exclusive Offers and Various Payment Plans with Immediate Delivery, in our key projects in Cairo’s most premium locations.
– Palace Compound on Suez Road.
– Square Compound heart of 6th of October directly on Mehwer Shiekh Zayed.
– Plaza – Nasr City
– Plaza – Alexandria
Hall 3 – Stand AB30

For more information contact us on our hotline 19778 or visit our website at http://www.cleopatra-realestate.com/en/contact-us/

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Delegates from European countries participating in the Bologna International Exposition in Italy praised the products of Ceramica Cleopatra, owned by businessman Mohamed Abou El-Enein, in one of the most important events gathering world’s leading ceramics industry leaders.

Ceramica Cleopatra’s products have received a high turnout from the visitors. They expressed their admiration for the exquisite design and high quality of the Egyptian products.

Participants at the exhibition were keen to take pictures alongside Ceramica Cleopatra products from bathrooms and porcelain tiles, made of the latest laser technology for walls, floors and products introduced for the first time.

The Bologna International Ceramics Exhibition is one of the most important exhibitions and a forum of leading international companies and industry leaders in the field of ceramic and bathroom furniture, with the participation of 869 exhibitors from 41 countries. The exhibition area is about 159 thousand meters dedicated to the most prominent ceramic and porcelain products.

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Products of Ceramica Cleopatra، owned by businessman Mohamed Abul Enein، witnessed a large turnout of the delegation participating in Bologna International Exhibition held in Italy.

This exhibition is one of the most important events as it represents a forum for the world’s major ceramics industry pioneers، With the participation of 41 countries، including “America، Italy، France” and others.

Delegations of a number of European countries praised the products of Ceramica Cleopatra، this represents an international appreciation for the high quality of the Egyptian products، among the world’s most prestigious brands of the ceramic designs.

Ceramica Cleopatra، which exports its products to most countries of the world – with its designs that lead the world fashion in the field of ceramics، floors and bathroom furniture، shows the latest 2018 collections.

It also shows the porcelain with the latest laser technology on walls، and floors.

Ceramica Cleopatra invites its agents، distributors and consumers، to attend Bologna International Exhibition، hall 18.

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Mohamed Abou-Elenein called on the other businessmen to offer contributions to building those places of worship.
In a phone call with anchor Hamdi Rizq on Sada El-Balad, he said that his contribution is aimed to show the civilized image that befits Egypt’s stature.
“Terrorism spreads destruction. But we build. And the terrorists lost their temper and conscience. And the armed forces are fully aware of what is happening in Egypt.” The prominent businessman said.
He also stated that challenges will not dampen the will of the Egyptians.
Mohamed Abou-Elenein, who is the honorary president of the Mediterranean parliament, said that the rumors and conspiracies launched from now and then are aimed to impact the national unity and the relationship between Muslims and Christians.
“Despite the difficult circumstances that the country is living through, the Egyptians have a big hope that the future will be better and Egypt will be a major industrial power. And this will be achieved through unity and facing all the challenges and difficulties.” He said.
Mohamed Abou-Elenein asserted the necessity of supporting the political leadership for achieving security and stability.
“The Egyptian people are standing shoulder to shoulder with president Sisi for accomplishing the national megaprojects as soon as possible.” The businessman asserted.
He also indicated that president Sisi is racing against time for accomplishing these projects, on top of them comes the New Administrative Capital.
President Abdel-Fattah Al-Sisi on Friday declared that he is going to donate LE 100 thousand out of his own pocket to build a mosque and a church in the New Administrative Capital.
He asserted that he will open them the year to come.

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In 2012 Mavida fifth settlement, a world–class residential complex over an area of 3.8 million square meters with five thousands housing units designed by first-rate engineers, has made exquisite selection of tiles and porcelain among our Italian inspired models for the housing unit’s kitchens.

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A preview of attention-grabbing decorative solutions that stand out because of their signature style and the new materials that have been used will be showcased in the event. The collections are specifically designed to create bespoke surfaces and continue to be inspired by flare of contemporary and authentic collections for simplicity seekers as well as luxury infatuated customers.

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